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Buona
Forchetta Hand Made Breads bakery was born in my kitchen on a summer
afternoon six years ago when I found an emphatic message from a
friend on my phone machine: "If you don't get this focaccia out
on the market, you're crazy!" So I did. When I told my husband,
Don, that I was starting small, I meant it: a plastic spoon, a bowl
and a domestic electric oven. At first it was a dozen loaves to
our nearby Beverly Glen Marketplace, and eventually 1000 a week
to seven specialty food shops, all out of our home kitchen. It was
excruciatingly hard work, but fortunately Don joined me in the nick
of time to help out on a morning when I literally could not rise
from the bed, and soon I found myself with an able partner. He left
a successful screen-writing career of twenty five years and never
looked back. It was only after our hands gave out that it dawned
on us to buy a small commercial mixer and hire our first baker,
who is still with us. The thousand loaves, exhaustion and an intractable
cat covered in flour forced us to move out of the house into 2300
square feet at 2229 South Barry Avenue in West Los Angeles and eventually into 6500 sq. ft. at 3828 Willat Avenue in Culver City. Such
adventures to come!
I spent my Texas childhood in the company of women who made bread
daily, not just for special occasions. In our house, bread did not
come in packages, and "store-bought" was only for emergencies. When
I was five my mother taught me to make cinnamon pinwheels from scraps
of her airy pie dough. My Czech grandmother, Bigmama, showed me
how to make poppyseed kolache, and the other, Bessie, taught me
how to make beaten biscuits and spoon bread. English muffins, country
breads, rye breads, white breads, sourdough biscuits, Boston brown
bread, and cream bread (which, to my delight, yielded perfect little
round sandwiches for my doll's tea parties) were daily fare. All
during my schooldays, my mother's New Orleans French toast (Pain
Perdu), chili pepper cornbread for turkey stuffing, fruitcakes,
sugar cookies, butter cookies, rich little tidbits called sand toks,
and of course, fresh biscuits and rolls attracted my classmates
to our house like weevils to grits - even when I, the ostensible
reason for the visit, was out!
Cooking
with these women from such an early age, I learned how pleasurable
it was to create bread in one's own kitchen. With memories like
these, it's no wonder that I ended up with a bakery. This was not
a planned vocation, but I should have felt the stirrings of the
future when I was eighteen and landed in Europe for the first time.
It was like coming home, and when my father took me to a little
French bistro for a perfect omelet, an unforgettable salad tossed
with olive oil, vinegar and Dijon mustard, and a glass of Rhone
wine, I thought I had died and gone to heaven. Most of the US was
simply not yet eating this kind of simple, beautifully prepared
food.
My
husband, Don, had a similar experience. He went to Italy at the
age of 24 planning to stay a month, and stayed ten years. His first
wife (now a dear friend of mine) is Roman, and Don's children were
born and raised in Rome. So Don claims Italian nationality by reverse
heredity, and I am convinced that my blood was exchanged at birth
with a Roman baby. It's not surprising that I feel like a citizen
of both Texas and Italy: in both cultures, family and food are everything.
My
affinity for Italy and France inspired me to learn, cover to cover,
every recipe in Gourmet Volume I and II, which also included Chinese,
Middle Eastern and African recipes, all of which were marvelous
to explore. But I always return to the Italians for the art of simplicity.
My
breads are not made or baked as others are. I have made all the
classic breads of France and Italy in the traditional ways, the
way you're "supposed to," so I know how. But that's not how I make
bread. The recipes are all my own interpretations, developed over
years of trial, error, instinct, and a desire to simplify that spurs
me to find easier methods when possible, and I think people respond
to our breads precisely because they are not like others. I use
no fat, sugar or dairy products in my doughs, and the crusts are
lighter, chewier, user-friendly; the crumb is moist, stays fresh
longer, and has a more intense flavor than most breads. Naturally,
our ingredients are the highest quality flour, water, yeast and
salt - and, of course, no preservatives or additives of any kind.
But my techniques are, well, peculiar. In fact, we prefer to hire
people with little or no baking experience and train them my way,
so they're less likely to tell me I'm crazy and complain that I'm
breaking every rule in the book. More about this in my book, No
Need to Knead (Hyperion).
The
most important decision we ever made was to stick to the same recipes
and techniques that I used in my own kitchen, no matter what, even
if "everybody knew" that it wouldn't work commercially. It was lucky
Don agreed a hundred percent, because I was never going to do it
any other way. And that's why our bakery is just a big empty space
with a couple of mixers that look like our first baby mixer, but
bigger, at one end, and some ovens that look like my domestic oven,
but bigger, at the other. And in between, just a lot of tables and
bakers with flying, dancing hands. On a big production night, I
feel as if I am at the Bolshoi.
So that's who we are. Our list of products isn't enormous because
we only make what Don and I like to eat - and only if we think we
can make it better than anything else out there. We're on a short
industrial street in Culver City at Robertson and Venice Boulevard, where we have a tiny will-call
counter where you can buy all of our products (there are a few products
which aren't in the stores) and talk with us, or with Susan McAlindon, our
office manager, Scott Briggs, our director of operations, Carlos Ruiz, our dispatcher, or Sandra Johnson, our office assistant. If there's anything you don't like about the products
or the service, please let us know. You are the most important part
of our business, and we can only improve with your comments and
ideas.
I am happy to answer all questions. Please email me at mail@buonaforchetta.com
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